Ten Digital Tools Your Ortho Practice Needs
Slack is a business communication tool that allows you to have real-time conversations with your team. The platform allows your team to have group-specific conversations (front office or back office). It also allows you to have private conversations with individual team members. Slack also allows you to share documents and has a great mobile app. Pricing is free.
Finding copyright free images for your website or social media posts can be difficult. Now there are two great databases to search for free images. Unsplash has more of a hipster flair whereas Pixabay has more standard photos and images. Pricing is free.
OrthoChats is a professionally managed online patient concierge service. Instead of allowing your patients to leave your website without a conversation, they engage the visitor into conversations and turn passive visitors into new patient consultations. Pricing varies widely depending on website traffic and Smile Specialist usage.
Our practice uses Upwork a lot. You can find freelancers from around the world to help you with all kinds of digital projects. Specifically, we have used Upwork freelancers for website edits, design and logo creation, and other specific digital projects. Make sure you screen your freelancers for experience and ratings. Pricing starts at just a few dollars/hour.
CoSchedule is a platform that allows your practice to plan social media posts, blog posts, and other content creation. You can build an editorial calendar and manage the entire content creation stream. Pricing varies but starts at $15/month.
Branding our practices has never been more important. With custom stickers, we can brand virtually anything, including the cookies we send to our GP’s and gifts to patients. The price varies on the quantity, size, and complexity of stickers.
Google Analytics helps you learn about the people coming to your website. Where are your visitors coming from? What pages are they reading? Do they stay for long or do they “bounce”? You can find all of these answers and more with Google Analytics. Pricing is free.
Want to send cool swag to your dentists, schools or referring patients? Packs lets you customize a logo-ed box with branded goodies straight to their door. No deliveries, no hassle. Just set up the campaign and let them handle the details. Pricing is about $25/pack but the price can climb quickly with more swag.
Fiverr is another freelance website that allows freelancers to post specific tasks for a specific price. It is very transparent and allows your practice to know exactly what it’s getting. Be sure to be specific in your request, as there is sometimes a language barrier. Pricing starts at $5/project.
Mention helps businesses keep track of their brand name and doctor/staff names by monitoring social media and the web for mentions. By identifying every time your practice is mentioned, you can engage with more patients, drive greater brand awareness, and promote a healthier brand image. Pricing varies but starts at $30/month.